Mark Shale has been a leader of the fashion industry in Chicago since 1929. Although the retail business closed in 2012, that hasn’t stopped Mark Shale at all! In August it launched its very own website, markshale.com, that will offer both valuable fashion advice and personal shopping resources. The website is geared towards shoppers who are seeking upscale, cultivated women’s and menswear with Mark Shale’s experienced point of view. The website intends to offer the busy professional fresh and sophisticated looks for dinner, the office and even the weekend.
Scott Baskin, the Chief Executive Officer of markshale.com, says that, “Former customers consistently told us that they like the convenience of shopping online but find the experience time consuming and overwhelming with too many choices.” Cheryl Berenberg, Chief Content Officer, goes on to add “We designed a site to solve that problem, by editing those choices, with Mark Shale’s timeless, modern perspective. We provide advice on what the product will really look like on you and how to wear it. We want our readers to look good and feel confident about their choices.”
The website suggests contemporary, modern and relaxed fit styles from ecommerce websites that sell ageless, quality clothing, like Diane von Furtensberg, Hugo Boss, and J. Crew (to name a few) instead of just stocking inventory and fulfilling online orders. Visitors of the website look through the incredible Mark Shale lens for an edited array of current men and women’s fashions. Each “Clothes and Conversation” and “Fashion Finds” category are updated based on weekly style topics and offer tips and product picks. There’s also an option to purchase by using the “shop it” button, which takes the visitor to the product on a retail website that has been chosen by Mark Shale based on a secure shopping experience and excellent customer service. In addition, the first phase of Mark Shale’s Virtual Personal Shopping Service, the Fashion Quick Fix Program, gives men and women the pleasure of getting one-on-one personalized shopping help.