“Gimme Mick!” OK, Candy Slice may have sung that years ago on SNL, but thankfully The Rolling Stones are still alive, kicking, thriving and touring! I have seen the Stones in concert a dozen times in my lifetime and one of my favorite all-time Sticky Fingers hit the number one spot on the British charts this month 44 years ago! Classic and chart topping songs like Wild Horses, Can’t You Hear Me Knocking, Brown Sugar, Bitch and Sister Morphine helped make it one of the most revered albums in the storied catalog of the legendary Rolling Stones.
Luckily I am not the only one who appreciates the importance of this album as it has just been announced Los Angeles-based Lucky Brand denim, has teamed up with Universal Music Group’s global music merchandising company, Bravado and catalog label, Universal Music Enterprises (UMe), to celebrate The Rolling Stones’ North American tour, ZIP CODE, and the Sticky Fingers album reissue. The collaboration will give Lucky customers and Rolling Stone fans an authentic experience that includes a limited-edition line of tees and jackets, in-store merchandise and a VIP Experience giveaway.
Carlos Alberini, CEO of Lucky Brand said, “We are thrilled to partner with Bravado and Universal Music Enterprises to celebrate The Rolling Stones ZIP CODE tour and album reissue with this limited edition collection and in-store experience. Lucky Brand was founded upon a love of music paired with an irreverent rock and roll attitude, both of which The Rolling Stones, world legends, embody more than any other artists in history.”
The ZIP CODE tour officially kicks-off at Petco Park in San Diego, CA, on May 24th. The Lucky Brand x Rolling Stone collection will be available online at LuckyBrand.com and in Lucky Brand stores across the country on May 28th. The collection features 24 men’s and women’s tees, with prices ranging from $39.50 to $49.50. Additionally, the ‘Sticky Fingers’ reissue rounds out the collection as the album will be available in all Lucky Brand stores and online at LuckyBrand.com in early June, with 100% of the profits from the sale of CDs benefitting VH1 Save The Music (vh1savethemusic.org).
The partnership also includes The Rolling Stones “VIP Experience” giveaway – two tickets to the 4th of July show in Indianapolis, a $1500 travel voucher and a $500 Lucky Brand shopping spree. The giveaway will be hosted online at LuckyBrand.com.
You could buy a lot of Stones t-shirts with $500, like these.
– Lauren Dimet Waters
