A trip to the salon is already expensive enough these days, especially if you have to color your hair like me. If I see one grey hair, I get unnerved. The costs are already insane, so when I am told I need a finishing gloss I bristle. The thought of adding another $40 to my tab makes me cringe, but I know I need shiny hair. Well take note, L’Oréal Paris now has you covered at the drugstore for a fraction of the price! No appointment necessary, you can boost your shine and maintain color purity with incredible ease right at home. There is now an entire arsenal just like the pricey treatments at the salon.L’Oréal Paris' new Shine Gloss is a one-size-fits-all clear shine gloss treatment that infuses hair with a boost of glossy shine. For natural, color-treated or highlighted hair, this easy to apply, fool-proof, 10-minute treatment is crystal clear so it won’t affect your current shade. Your hair will actually look and feel healthier the minute you use it.
There is also a L’Oréal Paris Brass Reducer that rebalances hair and reduces brassy tones and unwanted warmth from natural, color-treated or highlighted hair. In just five minutes, this ammonia-free treatment instantly tones down brassy yellow, gold, red and orange tones in your hair which can appear after lightening your color, applying highlights, or just by being in the sun too long. Blondes and brunettes can easily bring a cooler, more beautiful, balanced color to their hair right at home.
Last but not least L’Oréal Paris' Haircolor Remover is for women who relish dramatic change or makes a mistake. This haircolor dye remover allows you to correct color mistakes, leaving you ready to re-color. Whether it’s at-home or professional color, Haircolor Remover gets you back on track so that you can re-color according to instructions.This treatment is the same process used by professionals to correct color.
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Brilliant. So the next time my colorist tells me I need the finishing gloss treatment I will politely decline. Hey, I have a nasty handbag habit to feed.L’Oréal Paris Colorist Secrets are now available February 2010 at lorealparis.com and chain drug, food, and mass market retailers nationwide for a suggested retail price of $9.49 each.
– Lauren Dimet Waters
FTC Disclosure: Product sample received for review.