After tinkering around in fine jewelry design with a capsule collection this past spring, Jil Sander is making plans to expand the enterprise. The high end fashion house has just finished drafting a deal with Italian jewelry firm Damiani to create a full collection of fine jewelry and watches under the Jil sander name. Damiani, which produces its own namesake line in addition to collections for Alfieri & St. John, Calderoni and Bliss, has projected that the Jil Sander jewelry line will be ready for retail by the fall, with the watches slated to drop by early 2010.
Through the agreement, Damiani will be the only company licensed to create the fine jewelry and timepiece designs for the Jil Sander brand—a collaboration that reps for the apparel line are pleased with, especially brand new chief executive of the Jil Sander Group, Alesandro Cremonesi. The head of house recently released a statement saying, "By signing this licensing agreement for developing an upscale jewelry and watch collection, Jil Sander will enhance its product range on the highest level of luxury goods, offering jewelry with an equivalent pure, luxurious approach as our ready-to-wear and accessories.”
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The jewelry is expected to embody the same qualities that are representative of the Jil Sander line with a style that is, as creative director Raf Simons declares, "sophisticated, luxurious, and ultramodern." Once the collections launch,they will be sold at Jil Sander boutiques, and select department and jewelry stores, as well as the Rocca Stores that are owned by Damiani.
Article and Photo Source: WWD