Holly Mordini and Chicago Smashbox Event at Ulta on State Steet

IMG_0737National Artist Melissa Janus and QVC Smashbox spokeswoman Holly Mordini explaining the history of the Smashbox brand

A few lucky patrons got a taste of exactly what it takes to
have the flawless makeup of high profile celebrities.
Smashbox Cosmetics Vice
President, Global Artistry/Education and QVC spokeswoman Holly Mordini and
National Artist Melissa Janus made a rare Chicago appearance at the State Street
Ulta store
last night. Before the event, Mordini sat down with me to talk about Smashbox's current best sellers and newest additions.

One of the newest products Smashbox has for the upcoming holiday season
are the holiday Wish collections. Five holiday gift sets, each one focusing on a
specific part of the face, contains mini versions of the collections that are
already available in stores. It also helps that a dollar from every box sold
goes to the Children’s Miracle Network.

 The holiday Smashbox Wish Collection Sets

While having a conscious mind of the holiday season, the brand is also
concerned with a person having a more natural look than creating ultimate perfection.
Though Smashbox is one of the innovators of the HD makeup technology, it is not
all about looking like the perfect China doll. Mordini explained to me how one of the
best tips would be to have a natural look. “How about not to look HD, but to
look natural?”
Mordini told me. “We get so caught up in perfection, but what is
perfection? I don’t want to look like a porcelain doll!”

One of the newest products coming out that Mordini is more than happy to
say is on her wish list is the Halo collection. This is one of Smashbox’s
newest collections, in which all of the products contain anti-aging and hydrating properties.
Starting initially on QVC in December 2008, the Halo foundation quickly became
a popular studio brand. This lead to the discussion of its newest product: the
first ever anti-aging eyeshadow.


The next big trend coming from Smashbox that Mordini is more than happy
about is the Smashbox PRO Artist line. These are special products created for those
makeup experts and professionals. The first product being introduced on QVC
next Tuesday will be Lash Liner. The small felt tip pen is used to blend into
the lashes to create the illusion of thicker lashes. Before, makeup pros would
take the mascara from the wand and blend it into the lashes to create this

The two-hour Smashbox master class was introduced by Mordini, and instructed
by Janus. She instructed the class on how to create the
perfect foundation for skin, makeup and brows. One of the tips Janus put the
most emphasis on was the eyes. “The eyes become such a feature when the perfect
canvas is put together,”
Janus explained while showing the class how to shape
one’s brows.

IMG_0748 Melissa Janus helping a Smashbox fan create the perfect eyebrows

The Smashbox QVC episodes air every Tuesday at 1:30am, 1 pm and 8 pm

—Taneisha Jordan

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