H&M’s plans for COS’ arrival in the U.S. are in the works. COS, which stands for Collection of Style, has 80 stores worldwide but none yet in the U.S. The first is due to open this spring in New York’s SoHo neighborhood. However, a new West Coast store in Beverly Hills has just been signed on as a project. On Beverly Drive, COS will be on the street with other known fashion retailers such as: Alice + Olivia, AllSaints and Intermix. COS will not only come to America with its own stores but the retailer will continue their partnership with Opening Ceremony by opening pop-up stores at the retailer’s outposts in New York and L.A. on April 17 as well as on Opening Ceremony’s website.
–Rachel Bogo
Source: WWD
