Retail Detail. Gucci Opens Sleek Flagship Store in Shanghai

The facade of Gucci's new flagship store in Shanghai

Gucci experienced a major global milestone last weekend with the opening of their first store in Shanghai. The company has 28 stores currently operating on mainland China, but besides the first if it's kind in the thriving metropolis, the Shanghai store marks the latest design concept of the label's new creative director Frida Giannini.

Tokyo-fashion-awards05 Giannini's idea behind the architectural design of the 17,000 square foot space was to, "bring light into the interiors of our stores," she explained. Using a method that has already been integrated into stores in New York, Rome, Munich, Hong Kong and London, the new Shanghai store includes a large glass facade and interiors crafted of rosewood, marble, ribbed glass, bronze and polished rose gold. It is a ultimately a space that combines elements the label holds most dear: luxury, class, and sophistication. Giannini noted," I wanted to blend a modern architectural statement that fits with the contemporary feeling of the city, but also keep it firmly tied to iconic materials from Gucci’s heritage.”


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The creative director was honored for her innovative contributions to the design of the flagship store by receiving the Fashion Editors’ Club of Japan award for International Designer of the Year. The awards ceremony was held in Tokyo last week and Giannini is the first women ever to receive the prestigious title. "It’s a good sign of energy for the next generation," she commented after receiving the award," for the women and girls who are approaching this kind of work, because it’s a very challenging job.”

Article and Photo Source: WWD

-Alia Rajput

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