Gisele Bündchen for Sonia Rykiel

Gisele Bündchen for Sonia Rykiel
Sonia Rykiel hired photographer Juergen Teller to shoot its fall campaign starring Gisele Bündchen. Bündchen looks very natural in the black and white shots taken in an artist’s studio. This campaign is different compared to the brand’s last two advertising campaigns, which featured graphic colored backdrops by graphic design duo M/M (Paris). Katie Grand styled and art directed the fall shoot, where she took her cue from pictures of the label’s founder, Sonia Rykiel in the Seventies.
–Rachel Bogo
Source: WWD

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