Estée Lauder taking advantage of airport security regulations and the skin care needs of frequent fliersby introducing its first treatment products developed specifically for the travel retail market.
Super Flight Creme, a two-unit line will be available worldwide July 1, was created to adhere to rules introduced in many countries following an alleged 2006 terrorist plot involving liquid explosives to blow up planes, which limit the amount of liquid- and gel-based products passengers may carry onboard.
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Airport regulations require passengers to present liquid and gel products in bottles no larger than 100 ml. in resealable transparent bags at security. Super Flight Creme products, which comprise a 50-ml. tube of moisturizer and a 20-ml. tube of eye cream, are packaged together in a transparent zip-up cosmetics bag.
