Diane von Furstenberg Releases a New Fragrance Aptly Named 'Diane'

Another reason to love the queen of the wrap dress…
Diane von Furstenberg is launching a new fragrance for women named “Diane”. “Diane” will be a fragrance with two main scents, frangipani and violet, that has a sort of a woody result. Expect for prices to range from €69 to €98.
” I wanted to put the power of women in a bottle, I wanted a perfume that reflected womanhood — what I know, what I feel about being a woman — and the power that we all have that we can be the woman we want to be, ” Diane told WWD.
“I feel like in the past 10 years, people have forgotten the magic that a perfume can have, and the power that it has. And therefore, I definitely wanted to do something powerful and seductive, without being aggressive.”
Look for the scent to hit this coming October. The fragrance will be available exclusively at Sephora, Bloomingdale’s and Nordstrom.
– Taneisha Jordan
Source: WWD

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