Chicago Shopping. A|X Armani Exchange Opens New Store in Water Tower Place!

The new A|X Armani Exchange store in Water Tower Place

A|X Armani Exchange has announced the opening of its second Chicago store with a sleek and edgy boutique within Water Tower Place. Giorgio Armani has created an environment that reflects his signature preference in color, style and sense of space. The 4,929 – square-foot store is full of warm light, interesting textures and clean, clear hues consistent with the  A|X collection.

The new A|X store concept design underscores the contrast between dark and light, smooth and rough textures, and shiny and matte finishes in a manner appropriate to the casual sophistication of the A|X aesthetic.  The store will feature a  high-definition image video wall that will change on a regular basis, showcasing the seasonal collections and images. The entire store design will embody a fluidity that allows for constantly changing and varied atmospheres to reflect the urban landscape.
The new A|X Armani Exchange store in Water Tower Place
The new A|X Armani Exchange store will open on September 20, located on the Level Five of Water Tower Place (835 N. Michigan Avenue, Chicago, IL, 60611).  Hours of operations will be Monday – Saturday, 10:00 AM – 9:00 PM and on Sunday, 11:00 AM – 6:00 PM. Shop A|X Armani Exchange online by going to:  -Alia Rajput Photo Source: A|X Armani Exchange

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