This Friday, March 2, HSN will launch the Rita Hayworth Jewelry Collection benefiting the Alzheimer’s Association featuring Alzheimer’s Association Champion Phyllis George. HSN has joined the Alzheimer’s Association in the fight against Alzheimer’s disease as a part of its HSN CARES program, which was created to raise awareness of trusted organizations that support women and families. Movie legend Rita Hayworth rose to international fame during the 1940’s and 1950’s and lost her battle with Alzheimer’s disease in 1987. Rita’s personal jewelry collection was the inspiration for this HSN exclusive collection and her Hollywood lifestyle is reflected in the designs.
The Rita Hayworth Jewelry Collection features pieces inspired by the actress’ personal jewelry collection and will be sold throughout March. The Collection features 20 unique pieces, which range in price from $24.95 – $129.95. HSN CARES will contribute 10 percent of all Collection sales to the Alzheimer’s Association to further its work in advancing Alzheimer’s research, care and support programs. In addition, all month long, HSN customers will have the opportunity to donate to the Alzheimer’s Association.
“We are excited by this unique opportunity that HSN is creating to promote awareness and eventually find a cure for this devastating disease,” said Angela Geiger, chief strategy officer at the Alzheimer’s Association. “Sharing Rita Hayworth’s connection to the disease by creating a beautiful line of jewelry not only honors the life of this Hollywood legend; it brings much needed awareness to a disease that far too few understand, even today.”
Alzheimer’s disease is the nation’s 6th leading cause of death. As the U.S. population ages, particularly the baby boomer generation, the number of Americans living with Alzheimer’s disease will rapidly escalate from today’s estimated 5.4 million to 16 million by 2050.
You may also shop the collection at HSN.com.