Benefit Cosmetics Primp Mobile Rolled In To Chicago

Benefit Cosmetics kicked off their #PrimpMyBrows campaign in New York City last month with a full day of free brow services courtesy of their brand new Primp Mobile. Yesterday the Primp Mobile made its way to Chicago’s Pioneer Court. You may have noticed the bright pink trailer with women lined up all day at 401 North Michigan Avenue. Chicago actually won the contest to get the Primp Mobile to stop in our town. The women of Chicago are smart! They know Benefit does brows right and has fantastic (and oh-so-fun) beauty products, too!
Windy city “Benebabes” received free brow services, goodies and makeup touch-ups. I simply had to stop by for a free brow service and I was thrilled to get advice from Benefit brow shaper Susan.  She recommended Benefit gimme brow brow-volumizing fiber gel (which I know and love) and Benefit speed brow quick-set brow gel to help me tame my unruly brows. Then Alex touched up my makeup using Benefit boi-ing industrial-strength concealer along with a light dusting of powder. Who could ask for a better day?

Brow shaping Inside the Benefit Primp Mobile

Time for touch-up makeup!

I’m mugging for photos with Benefit Makeup Artist Alex.

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– Carol Calacci
Photos: Second City Style

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