Beauty Beat. Gucci Fragrances Now Online


Now you can buy your favorite Gucci fragrance online. According to WWD, Gucci is will debut a dedicated Internet portal, including e-commerce, for its fragrances this week.

The fashion house and its fragrance license holder Procter & Gamble
Fine Fragrances announced last week the launch of
today. A partner microsite,, focusing on Gucci’s
new women’s scent Flora, will go live

The Web site for Flora will reveal aspects of the fragrance’s
conception, including its formulation, its flacon’s design and the
story of Gucci’s iconic floral pattern — also called Flora — which is
used on the scent’s packaging. Both sites will allow you to buy the fragrances. Too bad you can't smell them though.

Source: WWD

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