Now you can buy your favorite Gucci fragrance online. According to WWD, Gucci is will debut a dedicated Internet portal, including e-commerce, for its fragrances this week.
The fashion house and its fragrance license holder Procter & Gamble Fine Fragrances announced last week the launch of guccifragrances.com today. A partner microsite, florabygucci.com, focusing on Gucci’s new women’s scent Flora, will go live simultaneously.
The Web site for Flora will reveal aspects of the fragrance’s conception, including its formulation, its flacon’s design and the story of Gucci’s iconic floral pattern — also called Flora — which is used on the scent’s packaging. Both sites will allow you to buy the fragrances. Too bad you can't smell them though.
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Source: WWD
