Today's Fashion Headlines: Ugg Beats the Odds, Death of Diffusion Lines, Retailers Customize Shopper Experience

How Ugg Turned a Fashion Trend Into a Staple Ugg boots emerged in the 1970s amongst Australian surfers, who embraced them as a comfy and warm post-surfing footwear fix. In 1995, Brian Smith sold the brand to US footwear company Deckers Outdoor Corporation for an estimated $14.6 million. Ugg is certainly Deckers’ star brand, currently …

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January Giveaway: Enter To Win Kate Somerville KateCeuticals™ Valued at $525

Sign up for our January Giveaway and you’ll be automatically entered to win a Kate Somerville KateCeuticals™ Essentials Kit! Second City Style and Papierdoll teamed up to offer one lucky reader this giveaway valued at $525. KateCeuticals™ Essentials Kit, $525 Value Luxuriate in the KateCeuticals™ Collection, Kate’s most sophisticated skin regimen for extraordinary age defense. …

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Today's Fashion Headlines: New Equinox Campaign, Rodeo Drive is Booming, Strike at Barbour

Equinox Partners with British Photographer British fashion photographer Rankin was hired by fitness chain Equinox to shoot its 2015 ad campaign. The images debut tomorrow and are an extension of the company’s previous campaign dubbed “Equinox Made Me Do It.” The campaign includes digital, mobile, social media and print. The images will also be displayed …

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