Aurélie Bidermann is expanding her geographical footprint after releasing her fine jewelry line. The French designer is set to open her first New York flagship in June at 265 Lafayette Street in SoHo. The design of the venue is inspired by a living room of a California mansion in the sixties. The 700 square foot space features bold colors of turquoise, coral and yellow against a white background. French street artist Guillaume Alby, aka Remed, will add his brushstrokes to the walls of the boutique. As for the future, a third store is planned for 2015.
–Rachel Bogo
Source: WWD