Fashion designer, Zac Posen, and TV’s sexiest man, Joe Manganiello team up with MAGNUM Ice Cream to launch MAGNUM Gold.
Posen has gone as far as to create his first-ever 24k gold dress that will be seen in the short film, “As Good As Gold,” starring Manganiello. The film will debut at the Tribeca Film Festival on April 18 and at the same time on the MAGNUM Ice Cream Facebook page.
Labeled the world’s first golden ice cream bar, MAGNUM Gold is created with the finest ingredients. It’s vanilla bean ice cream interior is swirled with sea salt caramel and is encased in a golden coat of Belgian milk chocolate.
MAGNUM, launched in 1989, is now the world’s leading ice cream brand, selling more than one billion units annually around the world. The brand came to the U.S. in 2011 and has introduced flavors such as Double Caramel, Mochaccino, Double Chocolate and a few others. MAGNUM Gold, MAGNUM Mini Gold and MAGNUM Mini Double Chocolate are new flavors that have been added this year.
– Jamie Wilson
Source & Images: MAGNUM Ice Cream