This is the face of fashion(able luggage). Samsonite has tapped Christina Ricci as the starlette behind Samsonite’s new Fashionaire line under the Samsonite Black Label brand.
Didn’t know Samsonite had a black label brand? Neither did I. Apparently this collection is an update of a travel and luggage line that Samsonite released in 1968. The collection was designed in collaboration with Cameron Silver, owner of Los Angeles-based vintage retailer Decades, who acts as a consultant, and Samsonite creative director Quentin Mackay. Ricci appears in the line’s look book and global public relations campaign.
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Samsonite Fashionaire suitcase
The black-and-white floral print 13-piece collection of suitcases, handbags and small leather goods also includes a hat, an umbrella and a raincoat. The idea is to have a retro vintage look coupled with modern technology, said Mackay.
Retail prices range from $125 to $565.
Photos: WireImage & Samsonite