Salma Hayek for Pomellato
Salma Hayek succeeds Tilda Swinton as the new face of Pomellato. A campaign shot by Mert Alas and Marcus Piggott feature the actress wearing baubles from the company, which was founded in Milan in 1967. “With Salma, Pomellato is living a new adventure and a beautiful transformation while remaining true to its origins,” said the brand’s CEO Andrea Morante. “A Pomellato jewel has the character and power to enhance a woman’s personality. It allows her to reinvent herself every time she wears it,” noted Hayek, who often wears Pomellato jewelry to events and on the red carpet. The company is controlled by Hayek’s husband François-Henri Pinault and his luxury group Kering.
Italy Preps for MFW
Giuliano Pisapia, Milan’s top elected official, is preparing Italy for Milan Fashion Week. Amidst positive economic trends, Pisapia is pushing for a stronger collaboration between Milan and the fashion world. Italy’s national government is also paying more attention to the industry. The country’s deputy minister of economic development Carlo Calenda announced plans to pump 40 million euros into the nation’s fashion industry in 2015, up from an average of 5.2 million euros. The Italian fashion industry is forecasted to have 1.6 percent growth in the first half of 2015. Sales are expected to increase 3.7 percent to 61.6 billion euros. Additionally, the first women’s collection from Gucci’s new creative director Alessandro Michele will start the week off.
Macy’s Profits Plummet
Macy’s, dealing with costs related to store closings and organizational restructure, saw its fourth quarter income drop from $811 million to $793 million. However for the quarter ending January 31st, net sales were up 1.8 percent to $9.36 billion. Macy’s will hopefully see better numbers when its internal structure gets straightened out.
– Claire Mykrantz
Source: WWD, WSJ
Image: WWD via Pomellato