Today's Fashion Headlines: August 10, 2011

Big names joins Revlon, Kitson plays nice with G-Star, the battle of the newsstand, Steven Tyler joins Andy Hilfiger and Theory CEO has passed

Revlon’s New Faces
Revlon has gotten two new faces to join the popular drugstore brand. Actresses Emma Stone and Olivia Wilde will be joining Revlon ad campaigns as “global brand ambassadors”. Each of the actresses will appear in multimedia TV, print, in-store and digital ad campaigns. The campaigns have been scheduled for early 2012 tied in with a new color cosmetics line and new nail enamel products. To entice consumers, in the months and weeks leading up to the debut of the campaigns, which are scheduled to debut at the time products hit shelves in early 2012, Revlon Facebook fans and Twitter followers will receive exclusive sneak peeks of the looks.
Kitson and G-Star Team Up
Kitson, the Los Angeles clothing retailer, and the Dutch denim brand G-Star have created a limited edition capsule collection called G-Star x Kitson that will be in three of Kitson’s U.S. locations starting this week and Kitson Japan starting next week for an anticipated two-month run. The collection has six women’s pieces with exclusive artwork: G-Star’s popular Arc Super Skinny denim style, a denim vest, denim shorts, sweatpants, a knit T-shirt and canvas tote bag. Prices range from $50 for the T-shirt to $190 for the denim vest. G-Star will produce roughly 100 to 200 items of each piece.
Newsstand Battle
Remember that Vogue with Lady GaGa and her pink wig? Well, you should. The title was the only one in the fashion magazine category to show a sales increase on the newsstand in the first half, and it was all down to the outre pop star’s appearance on the March cover. Every other fashion title — with the exception of Allure, which was flat — dropped in the first half, some by more than double digits. However, the industry as a whole experienced a decline of 9.2 percent. “Fashion seems reflective of the overall trend right now,” said Jack Hanrahan, publisher of CircMatters. “Overall, only a few magazines are not doing so badly but, mostly, there are a lot of negative numbers.”
Steven Tyler and Andy Hilfiger Harmonize Together
Beginning next month, Andrew Charles women’s and men’s sportswear will be shipped exclusively to 100 Impulse departments of Macy’s. The lead singer of Aerosmith will even be attending parties at Macy’s dedicated to the launch of the line. Tyler’s daughter, aspiring model Chelsea Tyler, will be modeling in the upcoming ad campaign. “I really love the whole concept of mixing music and fashion together,” said Andy Hilfiger, creative director and president of marketing. The denim-based line, which includes wovens, knits and outerwear, retails from $59 to $189. Hilfiger described the women’s line as “very gypsy, boho-chic.” The collection features lace, sheer tops and Indian embellishments. Among some of the denim styles are skinny black denim, coated denim and printed snakeskin denim.
Theory CEO Has Passed Away
Ricky Sasaki, global chief executive officer of Theory and senior executive officer of Fast Retailing Co. Ltd., died Tuesday of stomach cancer. Sasaki, 60, was in Tokyo at the time of his death. Sasaki, whose career spanned four decades and took him from his native Japan to New York, Hong Kong and back to Tokyo, played an instrumental role in building Theory into a global contemporary powerhouse.
Photo; Source: WWD

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