Gap Has a New Strategy to Win Back Customers Gap, famously known for celebrity-driven ad campaigns, has replaced famous people for models in its fall-winter 2015 ads. The campaign is relatively simple: it features models up against a plain backdrop. This is a far cry from Gap’s most recent ad campaigns, which have been a …
Lily-Rose Depp: New Face of Chanel Lily-Rose Depp joins the circle of Chanel faces, the company revealed on Thursday. The daughter of Johnny Depp and Vanessa Paradis (who served as the brand’s ambassador in the early 90’s) will be fronting the French house’s new campaign for the Pearl eyewear collection, due out in September. Her …
Creed Unveils Two New Fragrances The Creed fragrance vault has been unlocked and the company is reintroducing what used to be called Windsor as Royal Mayfair, which was originally commissioned by the Duke of Windsor almost 80 years ago. Due to be launched Aug. 1 at Neiman Marcus, the original formula of Royal Mayfair, which comes in 30-, …
Martone Cycling Co. Celebrates Second Birthday To celebrate their second anniversary, Martone Cycling Co. founders Lorenzo Martone and David Thomas held a cocktail party on Thursday in their new Paris showroom. Hanging on a wall were two brightly hued bicycles – launched during resort season – in aqua and purple. On display, too, was the …
Zara Phillips Launches Jewelry Collection with Calleija Zara Phillips, the award-winning equestrian granddaughter of Britain’s Queen Elizabeth II, unveiled a jewelry collection she designed with Australian jeweler John Calleija. The line, called The Zara Phillips Collection by Calleija, takes its inspiration from Phillips’ sport, with designs that evoke a Saddle in platinum and gold set …
