Coach Plans Bright, New Marketing Campaign for Poppy Collection

The launching of Coach's Poppy handbag, accessory, and apparel collection is about to become a springboard for the company's new, revamped marketing technique. The Poppy collection—compiled of brightly colored, printed and embellished pieces that retail from $48 to $598—marks a youthful, lighthearted aesthetic for the handbag house that the marketing campaign is planned to reflect. …

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D&G Gears Up To Launch First Online Boutique

Ad for the D&G 2009 Cruise collection The very first D&G online store is scheduled to debut on June 23. The online boutique will be fueled by the Yoox Group and will be offering it's wares to 31 countries worldwide. The boutique's virtual moniker is slated to be dandgstore.com, and among the chic offerings will …

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