Who doesn’t love a little old Hollywood glamor? Just this month Gucci has launched Gucci Première Eau de Toilette which is a softer, more delicate interpretation of the House’s Eau de Parfum signature scent. The Gucci Première fragrance collection takes its inspiration from the Gucci Première couture collection that debuted at the 2010 Cannes Film Festival.
Blake Lively, the face of the original Gucci Première Eau de Parfum, reprises her role for the new, softer Eau de Toilette. Photographed by Mert Alas and Marcus Piggott, Blake is well suited to Gucci Première Eau de Toilette, as she observes that glamour does not have to be the preserve of a big night or grand event – “ For me, fragrance is bottled confidence,” she says “You spray it and you immediately feel empowered – there’s a sensuality that comes with fragrance and there’s a power that fragrance has on other people. But while Gucci Première represents a red carpet moment or a big night out, the new Eau de Toilette version is softer. It has all the great presence of the original, but dialed down and freshened up. You really can wear it as your everyday fragrance.”
Gucci Première Eau de Toilette is by no means for a wallflower, yet because it has bright florals and sparkling citrus notes it’s light and refreshing enough for day.
– Top: orange blossom, champagne.
– Middle: freesia, jasmine, Bulgarian rose.
– Base: leather, patchouli, musk.
If you are looking for a new, memorable signature scent for fall, you may want to give this one a try.
Gucci ‘Premiere’ Eau de Toilette, $78 (1.7 oz.) & $101 (2.5 oz.)
– Lauren Dimet Waters
Sample provided for review, but opinions are my own.