Thursday, February 16th will mark the first time Strut: The Fashionable Mom Show will premiere during Mercedes-Benz Fashion Week. The event will be hosted by model and mom Iman and our very own Lauren Dimet Waters, Editor-in-Chief of Second City Style, will also be walking in the show.
Vera, Audrey, Stephanie, Denise, Melissa, and Holly are all mothers who are the brains behind the fashion show. All are hardworking individuals that balance their knowledge of children, work, and fashion on a daily basis. To each woman, they believe that despite the mother title, glamour does not need to be traded in for sweatpants. This is why these women got together to create a fashion event to showcase the style that conventional mothers can and should have.
Audrey McClelland and Vera Sweeney are founders of the company Getting Gorgeous (works to build relationships between a brand and social media influencers), and Stephanie Winston Wolkoff is currently the Director of Fashion at the Lincoln Center along with a fashion consultant to IMG. Holly Pavlika is the founder of Mom-entum (a woman-focused marketing subsidiary of the company Big Fuel), and Denise Albert and Melissa Gerstein are founders of The Moms, a multi-platform lifestyle brand.
“Like so many women in the workforce, we altered our paths once we had kids,” said Denise. “One thing that stayed true was our love of fashion.”
Although this market is different compared to the typical NYFW attendee, these women account for a large segment that does the majority of household spending. When considering the impact that mothers can have on the fashion industry, it was hard not to hand over a runway at Lincoln Center.
Melissa spoke about “when you are a mom you take all the focus off yourself and channel it towards your children.” She also added how “the creation of our show is to help moms reclaim their sense of style with affordable and transformable looks that are wearable throughout the day.”
Many mothers believe that finding a balance between being a mother and being fashionable can be difficult, however Strut is helping maintain a balance by providing options. The event showcases pieces for the modern mom; providing inspiration and ideas on how to take an outfit from being ‘mommy’ to working to even a night out. Each piece will be walked down the runway by true moms and fashionable business women, like Lauren Dimet Waters. Brands such as T.J.Maxx, Clorox, and Matrix are sponsoring the event, along with designers like Tory Burch, Vera Wang, Rachel Roy and BCBG, who are providing looks that will be featured in the event.
Strut will be available to every mom out there – from live-stream online to a Twitter feed and real-time blogging, so every mom, no matter where she is, can pick up a few tips and tricks. Be sure to check it out tomorrow at 3pm EST! Oh and say a prayer that Lauren doesn’t trip!
– Lindsay Grundy
New York Fashion Week Fall '12. Strut: Fashionable Mothers Making Their Mark.
February 15, 2012