Follow "My Boys" On Instagram

Like any proud mother these days, I have launched an Instagram following the antics of my two sons, Liam and Owen. Follow Liam A. and Owen J. at https://instagram.com/LiamA_and_OwenJ/. Oh, and if you are not yet following Second City Style, you should be! – Lauren Dimet Waters

Gymboree Launches Limited-Edition 'The World Of Eric Carle' Collection Today

Children’s clothing retailer Gymboree is bringing bedtime stories to life by allowing kids to wear their favorite illustrations while they play and sleep. Today Gymboree introduces its new limited edition play and sleepwear collection inspired by the World of Eric Carle. The collection features the iconic children’s illustrator and author Carle’s classic children’s books, The Very Hungry …

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Target Reaches Goal To Donate $25 Million in School Supplies

Target hit its goal goal of donating $25 million in school supplies to children in need for this upcoming school year.  For every select up&up school supply purchased at Target from July 13 to August 2, Target will donate one school supply item to a student in need! The program was inspired by Yoobi, a Target-exclusive …

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pottery barn kids Back-to-School Gear Event & Cooking With Chef Sam Talbot

  Last week I attended the pottery barn kids back-to-school gear event in NYC at Haven’s Kitchen. A group of moms were able to preview the new gear and were treated to a healthy lunch demonstration by Chef Sam Talbot (you may remember him from Top Chef) for some creative lunch box inspiration. My sons already have …

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Vince To Debut 'Vince Kids' This Fall

I know we don’t typically cover children’s clothing, but when a new, hip line launches I just can’t help myself…especially as the mother of two boys who would like to outfit them in something other than Ralph Lauren and Gap. So when I recently learned one of my favorite brands, Vince, was debuting a kids …

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New York Events. The 2013 Outstanding Mother Awards Press Reception

  It’s that special time of year when we honor the women most important to us: our mothers. And amid the constant streaming of sales and gift guides, it’s inspiring to see when actual women are spotlighted for their efforts and achievements in both their fields and in their families. The National Mother’s Day Committee …

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Macy's Back-To-School Campaign: A Shopping & Photoshoot Story

When I was asked to participate in a shoot for Macy’s Back-to-School campaign with my son, I thought, how could I not do this for him? Then the reality set in that I would be in the shoot too. I am way past my prime, especially when it comes to modeling. I thought shopping for …

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