(More!) Beauty News. Sephora and Shopbop Team Up for 5 in 1 Makeup Palettes

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Two of your favorite things together at last! Shopbop.com, the beloved online shopping site has teamed up with with Sephora, the beloved beauty retailer, to create the new Sephora Collection Color Play 5 in 1 limited edition makeup palette. Retailing for $30, the makeup set includes eye shadows, lip colors and blush, and comes and comes with a portable mirror compact. The palette debuted yesterday in Sephora stores and on Sephora.com, and will land on Shopbop.com on Wednesday.

The palette takes inspiration from Shopbop’s “Faces of Fashion” editorial look book, which features five fashion archetypes, such as “Boho Bombshell” and “A Nod to Mod,” each of which corresponds to one of the makeup palettes.“What is a fashion look without the coordinating beauty?” Catherine Gore, director of merchandising for Sephora Collection, said of the collaboration. “By partnering with Shopbop, it allows women to complete these statement fashion looks with the perfect accessory: a high-quality, multipurpose palette.

Shopbop and Sephora will also co-sponsor a sweepstakes with the launch, offering a chance to win a year’s supply of makeup from Sephora and a $2,500 shopping spree at Shopbop. Shop the Sephora Collection Color Play 5 in 1 limited edition makeup palette now at Sephora.com!

-Alia Rajput

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Article Source: WWD

Photo Source: bellasugar.com.au

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