Legally Yours. Dooney & Bourke TKOs Louis Vuitton

Lv_bag_2 VS Lv_db_bag_2

We hate to say it, but we agree with this ruling. According to WWD, a Manhattan federal judge has ruled in favor of Dooney & Bourke in a four-year trademark battle with Louis Vuitton.

In its April 2004 complaint, the division of LVMH Moët Hennessy Louis Vuitton alleged that Dooney & Bourke’s "It Bag" line featuring a DB monogram infringed on its Monogram Multicolore handbag collection, which has a colorful LV monogram and was a collaboration with artist Takashi Murakami. Much of the judge’s 54-page opinion dealt with whether the monograms could be mistaken for each other.


* indicates required

Vuitton introduced bags featuring its LV design in the "Murakami colors" in October 2002. By late 2006, sales reached almost $145 million, court papers said. Prices range from less than $150 for a mirror case and reach into the thousands.

In 2003, Dooney & Bourke introduced the "It Bag," which also featured a colorful monogram logo. The bag retailed for less than $50 up to the hundreds. By late 2006, the line had generated sales of more than $100 million.

Judge Shira Scheindlin ruled Dooney & Bourke’s "It Bag" monogram design did not infringe on Vuitton’s Monograme Multicolore handbag collection.

Although she acknowledged the similarities between the two designs, Scheindlin noted Vuitton’s LV mark used a larger font size and consisted of "a combination of letters and shapes," while the Dooney & Bourke design featured an unadorned DB.

Vuitton said it would appeal the ruling.

Read "Dooney & Bourke Wins Ruling In Bag Battle With Louis Vuitton" here.

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.