HSN and Disney have teamed up to bring the fantasy and magic of the film, “OZ: The Great and Powerful” to us in the form of a collection. This entertainment event and movie campaign is the largest to date for HSN.
The HSN event will feature a one-of-a-kind shopping experience that captures the imaginative products inspired by this prequel and will be held from March 1- March 2. The movie opens in theaters nationwide on March 8.
A collection of couture pieces inspired by the films three witches of Oz: Theodora, Evanora and Glinda can also be seen. This whimsical aspect of the collection was drawn from their sense of style, personality and color palettes in the film.
Over 50 brands and more than 400 products from HSN partners and icons in the fashion world such as Naeem Khan, Badgley Mischka and Adrienne Landau have been involved in this event. Other designers and brands featured are Raven Kauffman, Carol Brodie, Heidi Daus, Be & D, Steve Madden, Urban Decay and Lisa Hoffman Beauty.
– Jamie Wilson
Source & Images: HSN