Fashion for the Masses. Bag It. Gryson Line for Target

Fashionweekdaily has announced Target’s latest collaboration: Gryson, the company started by Joy Gryson of marc jacobs provenance. Usually sold at high-end department stores and boutiques, their accessories collection for the mass-market consumer store will appear in 2008. — Amy Ko, Senior Editor

(NEW YORK) Those clamoring for more of Target’s
high-end partnerships can put another burgeoning label on their Target
wish lists. The mass-retailer has tapped accessories company Gryson to
collaborate on its highly successful series, joining the ranks of Devi
Kroell, Hollywould, Dominique Cohen, Rafé, and, most recently, Loeffler
Randall. The collection of accessories, which will launch in 2008, will
be previewed to long-lead press on December 12 at Target’s Manhattan
Gryson was launched in 2006 by Joy Gryson, the
Korean-born former director of design and development of handbags and
accessories for Marc Jacobs and Marc by Marc Jacobs. She is known for
her sweetly named bags (think Sophie and Olivia) with beautiful
detailing, such as rich linings, gold-finished brass hardware, and I.D.
tag embellishments. Gryson added a footwear collection to its offerings
this fall. Among Gryson’s celebrity clientele are Sophia Bush, Jessica
Biel, Hilary Duff, and Rebecca Gayheart.

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