Designers. Mad About Julie Verhoeven's Mulberry Must-Haves. Second City Style Fashion Blog



Long before Marc Jacobs became Louis Vuitton’s handbag guru,Julie Verhoeven was a muse behind the magic with her 2002 cult bags. But she hasn’t been forgotten. The quirky Brit has been asked to design a collection of dresses, scarves, T-shirts and bags for Mulberry’s fall collection. The scoop is that the collection will mirror her cheeky, erotic style. For the full scoop got to FashionWeekDaily or see below.– Joanne Molina for Second City Style


* indicates required

Mulberry’s Stroke of Genius
Julie Verhoeven signs on for fall capsule line              



(LONDON) Julie Verhoeven’s cult bags for Louis Vuitton in 2002 may have been an instant hit, but for fall, the artist has collaborated with another classic leather goods house—only this one is in her own backyard.
Mulberry has asked the London-based artist to create a capsule
collection of dresses, scarves, T-shirts, and bags inspired by the
marriage of British eccentricity and luxury. The pieces will be in stores this September.

Verhoeven, famed for her quirky, erotic collage figure drawings, worked with Mulberry design director Stuart Vevers to translate her aesthetic into product. The collection features a $1,995 smock dress with ribbon appliqué detail and a large quilted chain handle bag priced at $1,195. Also in the collection are two tees, priced at $99 each, and a giant silk scarf. The print on the products is a collage of flowers, faces, and graphics in pink, rose, and white on a black background.

“The brief was to be both vibrant and bold and a little cheeky,” explained Verhoeven. “We worked around the traditional English rose icon with thorny surprises—surrealist and nonsense elements thrown in to the mix. English eccentricities and traditions gone a little askew, but with fondness and femininity.”

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.