All the kids are doing it. Yet another designers has launched a lower-priced contemporary line. Up next for fall is Seamline by Cynthia Steffe.
According to WWD, Seamline is priced significantly lower than the Steffe line. The Seamline dresses will wholesale from $58 to $90, whereas the wholesale range for Cynthia Steffe is $43 to $360. Both collections are designed by Shaun Kearney, executive vice president of design-creative director of Cynthia Steffe.
For spring, Seamline test launched in 16 doors of Lord & Taylor, and there’s potential for Seamline to be in all the Lord & Taylor doors. Steffe’s collection is currently carried in nine Lord & Taylor doors. This fall, the line will have a wider distribution and will be available at Dillard’s, Nordstrom and more specialty stores.
Seamline is designed to be feminine and girly, with the ability to be worn to the office and out afterward. The line hangs in contemporary dress departments near brands like Laundry, BCBG and French Connection. Come on, who of us doesn't check out those lines once in a while? At under $200 retail for a frock, I know I'll be browsing.
Source & photos: WWD