The women’s jewelry collection in gold or silver, with diamonds and other gemstones, will premiere on the runway in September as part of the spring women’s ready-to-wear show and retail for between $700 and $14,000.
“The idea is that of covering an area of the market, starting with silver, which in the last few years has generated very satisfying sales results,” Ferré chief executive officer Michela Piva told WWD.
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IT Holding, which also owns the Malo and Extè brands and operates under license the Just Cavalli, C’N’C Costume National, Galliano, VJC Versace and Versace Sport labels via its subsidiary Ittierre SpA, entered the Italian equivalent of Chapter 11 bankruptcy protection in February.