The American Eagle LED screen above their flagship store in New York is about to be graced with the most stylish and futuristic billboard known to man.
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Alexander Wang has decided instead of streaming his Fashion Week show live solely on SHOWstudio, he wanted to project a live feed onto a New York City Times Square billboard. In a last minute-search for the perfect backdrop, Wang came across the American Eagle LED screen and within 24 hours, the two agreed to show Wang's show there.
“This is a New York brand, and so much of our inspiration is from here,” Wang said, “I wanted to bring it to the people of New York and make it a part of the landscape.”
If you just happen to be passing through 46th Street and Broadway, the show is this Saturday at 6PM EST.
-Taneisha Jordan
Source: WWD.com
Photo: bizbash.com
