Pamela Baxter
Breaking news from WWD there is a new queen bee at Christian Dior Couture. Apparently, the brand seeks a new direction and this includes adding LVMH’s cosmetic and perfume division guru Pamela Baxter to its roster as the president of Christian Dior Inc.
So what’s she going to do for Dior?
WWD reports, “Baxter.. [says], while Dior is a fashion house, it has many facets
with categories such as accessories, shoes, jewelry, cosmetics and
perfume. In her new role, she will be able to align the various
divisions for a consistent message. “It’s a whole image-driven
business that appeals to a woman and she buys into the whole Dior
look,” Baxter said. “This gives us an opportunity to align the brand
and image from top to bottom.’ “– Amy Ko, Senior Editor
For the whole scoop see below
Photo: WWD
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