Anthropologie is opening it's first-ever European store with the lauch of its 10,000 square-foot Regent Street emporium in London on Friday. Featuring a 50-foot-high wall of evergreen plants fed by rainwater, and a 50-ton glass, textured concrete and metal staircase, the store will house accessories, clothes and homeware. The brand, a Philadelphia-based division of Urban Outfitters Inc., will also stay true to its history and import a mix of local and sourced merchandise.
James Bidwell, Anthropologie's managing director for Europe said, "London is an amazing opportunity for the brand, which we think looks at life in a slightly different way. We're not about fast fashion, and we see ourselves as appealing to costumers who are creative, artistic and well-traveled."
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The new store will neighbor such brands as Burberry, Brooks Brothers, Aquascutum and even Gap. The brand will also open another 10,000 square-foot venue on King's Road in London in the spring and launch a website retailing specifically to the U.K. and continental Europe. This, however, are simply the beginning of Anthropologie's large expansion across the pond. The company is planning to add a minimum of 100 Urban Outfitters and Anthropologie stores in Europe.
-Nina Krek
Story & Photo Source: WWD
