Pantene celebrity ambassadors Gisele Bundchen and Anggun with Bill Clinton at the Healthy Hair for Healthy Water kickoff
Pantene Pro-V is doing its part to help make he world a cleaner and safer place. The haircare brand has kicked off a charitable partnership with the P&G Children’s Safe Drinking Water (CSDW) program called Healthy Hair for Healthy Water, a collaboration that will help women and their world shine through healthier water. Through this campaign, Pantene will help CSDW reach its goal to ‘save a life every hour’ in the developing world by providing two billion liters of clean water every year by 2020. How cool is that!
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On Wednesday, Pantene celebrity ambassadors, Gisele Bündchen and singer/song writer Anggun of Indonesia announced the kick-off of the global Healthy Hair for Healthy Water campaign at P&G’s VIP reception the was held in conjunction with the 2010 Clinton Global Initiative in NYC.
The campaign plans to deliver clean, purified drinking water to needy areas via low-cost PUR packets, one of which quickly turns 10 liters of dirty, potentially deadly water into clean, drinkable water. Although CSDW is named after the children, Dr. Greg Allgood, Director, CSDW, says it is women who bring the program to life. “The true heroes of the CSDW program are women, as they provide 90% of all of the PUR packets.”
So what can we do to help? U.S. consumers can make a difference now by purchasing Pantene products from the P&G eStore at http://www.pgestore.com/Pantene/pantene,default,sc.html. For each bottle purchased from the eStore through February 28, 2011, Pantene will donate 10 cents to CSDW, which is the cost of providing one week’s worth of clean drinking water (10 liters) for a child in the developing world. We can't think of a better reason to stock up on our favorite Pantene brand shampoos, conditioners and styling products than to help support this amazing cause. We applaud you, Pantene!
Article and Photo Source: Pantene Pro-V and P&G
-Alia Rajput
