poppy Archives

An Intro & Invite to Coach's New Poppy Collection For Fall

June 30, 2009

In case you have not heard, Coach has just launched their new Poppy Collection for Fall 2009. Geared for the slightly younger crowd (or the young at heart), the collection of vibrant and edgy pieces mixes a preppy East Coast vibe with punky sensibilities. Poppy offers a variety of fresh silhouettes, vibrant colors, and a …

Coach Plans Bright, New Marketing Campaign for Poppy Collection

June 22, 2009

The launching of Coach's Poppy handbag, accessory, and apparel collection is about to become a springboard for the company's new, revamped marketing technique. The Poppy collection—compiled of brightly colored, printed and embellished pieces that retail from $48 to $598—marks a youthful, lighthearted aesthetic for the handbag house that the marketing campaign is planned to reflect. …