Today's Fashion Headlines: Ugg Beats the Odds, Death of Diffusion Lines, Retailers Customize Shopper Experience

How Ugg Turned a Fashion Trend Into a Staple Ugg boots emerged in the 1970s amongst Australian surfers, who embraced them as a comfy and warm post-surfing footwear fix. In 1995, Brian Smith sold the brand to US footwear company Deckers Outdoor Corporation for an estimated $14.6 million. Ugg is certainly Deckers’ star brand, currently …

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