L'Oréal Paris Asks When Did You Last Answer the "Because I'm Worth It" Question?
Can you believe it has been 40 years since L’Oréal Paris launched their landmark “Because I’m Worth It” slogan? Has it really been that long? It’s true. The slogan reflects an extraordinary journey that has accompanied women’s empowerment over the past four decades. Written in 1971 when a social revolution and a new spirit of …
