Britain's Daily Mail and BBC has reported that 40-year old Alexander McQueen has committed suicide.
News of his death comes the first day of New York Fashion Week and just days before the onslaught of London Fashion Week.
The Twitter world is abuzz with the news and Anna Wintour left the BCBG show early upon news of his demise.
He was found dead in his home this morning, reports the BBC.
"Collective jaws dropped as news of Alexander McQueens's death hit the tents," said Nola Winestein on her Twitter page for OnGlam Fashion.
He was known for his exquisite tailoring and celebs like Sarah Jessica Parker and Kate Moss flocked to him.
Celebs wearing Alexander McQueen:
Source: DailyMail, BBC
Photos: Daily Mail, Stylefrizz.com, Wireimage, Instyle.com