"Blogging Your Way To The Front Row" A Must Read By Yuli Ziv

Online media expert, peer, colleague and my friend Yuli Ziv has just published a book about what we do here at Second City Style on a daily basis. “Fashion 2.0: Blogging Your Way To The Front Row,” is a must-read if you are considering fashion blogging (or any blogging for that matter) and want to turn it into a profitable, full-time career. This is not Blogging 101, rather how to take an established site to the “next level.”

Ziv, whose Style Coalition network (of which Second City Style is a member) represents more than 50 top fashion and beauty bloggers in partnership with ELLE magazine, noted that while there are over 2 million active fashion and style blogs (2010) only a handful managed to translate it into a lucrative career.

This insider’s guide, an industry first, outlines the keys to online prosperity; filled with practical business advice, action driven exercises, helpful resources and inspirational chapters by top fashion bloggers including What I Wore, College Fashion, Gala Darling, Corporette…and your’s truly, Second City Style. I have to admit, we were quite flattered to be asked to participate.

Topics covered include how to:

•    Brand yourself as a top blogger and sought-after influencer

•    Build valuable relationships with PR companies and brands

•    Secure invitations to important industry events

•    Work with advertising networks

•    Develop new revenue streams

•    Land spokesperson deals and large scale sponsorships

•    Position yourself at the forefront of the fashion blogosphere

Fashion 2.0: Blogging Your Way To The Front Row: The insider’s guide to turning your fashion blog into a profitable business and launching a new career is available at Amazon.com and select bookstores. Visit http://yuliziv.com for more information.

– Lauren Dimet Waters

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